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Post by juthi52943 on Dec 24, 2023 5:41:39 GMT
It is a communication that acts on a subconscious level, arousing sensations and triggering the desire to quench your thirst with a fresh Coca-Cola! All this has a name: sound marketing. Why does sound marketing work? Simple. Music is conceived, studied and created with the aim of strengthening the Brand Identity by stimulating hearing. The power of sounds also overcomes cultural and linguistic barriers, making the identity homogeneous in every part of the globe. A especially if the brand is world-famous. After sight, hearing Job Function Email List is the most used sense in marketing. But how come a song gets into our heads? In this case science comes into play, specifically a phenomenon called " earworm ", a word which derives from the English which literally means "earworm". It occurs in 98% of people at least once in their lives. But why am I talking about this phenomenon? Because earworm is often linked to the advertising jingles we hear every day. In fact, we often say the phrase " and in most cases it is actually just the melody associated with the brand that we remember well. Therefore the strategic use of specific music or songs for a brand plays a fundamental role, as it allows you to differentiate (positively, hopefully) a product or brand, build trust and increase sales, stimulating hearing. Music facilitates perceptual learning and has the great power to strengthen the memorization of a brand. «Tudum»: the case of Netflix Regarding this topic, I want to talk to you about a case that really struck me.
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