Post by account_disabled on Jan 2, 2024 14:33:29 GMT
Grow your community. Many of the worlds best brands including and Skype spend modest sums on advertising and instead focus on building and improving their communities. Those companies understand that if people trust a brands community they will extend trust to the brand. Small businesses have many opportunities to build online and offline communities. For example you can build online communities on Twitter Facebook your small business blog on Instagram or on other social networks. And remember that you cant be in all places at once.
Pick one or two places where you can focus building your community and invest your time and resources there. . Build great products and services. Earlier this year market research firm Millward Brown published its annual Mobile App Development Service BrandZ study ranking the worlds leading brands. When you consider that the number one reason people write about brands is to share experiences see graphic below from the BrandZ study Apples top ranking is not surprising people love Apples products. Some companies stop focusing on building great products and services when they become successful. This is a mistake. In Nokia was the worlds ninth most valuable brand. In Nokia was ranked st and this year it fell even further.
Even a strong brand will suffer when it creates average or below average products or services. . Have a good name and logo. A strong brand is easily recognizable. Recognition starts with the name of your business. The name will appear on your business cards letterhead website social networks promotional materials products and pretty much everywhere in print and online to identify your company or your companys products andor services. Its not enough to have a recognizable name. People commonly associate brands with the brands logo. As you think about your logo keep your audience and productsservices in mind because you want your logo to reflect your company.
Pick one or two places where you can focus building your community and invest your time and resources there. . Build great products and services. Earlier this year market research firm Millward Brown published its annual Mobile App Development Service BrandZ study ranking the worlds leading brands. When you consider that the number one reason people write about brands is to share experiences see graphic below from the BrandZ study Apples top ranking is not surprising people love Apples products. Some companies stop focusing on building great products and services when they become successful. This is a mistake. In Nokia was the worlds ninth most valuable brand. In Nokia was ranked st and this year it fell even further.
Even a strong brand will suffer when it creates average or below average products or services. . Have a good name and logo. A strong brand is easily recognizable. Recognition starts with the name of your business. The name will appear on your business cards letterhead website social networks promotional materials products and pretty much everywhere in print and online to identify your company or your companys products andor services. Its not enough to have a recognizable name. People commonly associate brands with the brands logo. As you think about your logo keep your audience and productsservices in mind because you want your logo to reflect your company.